June 11th, 2007

Royal Redesign

Stencils Royal Design

In the ever changing world of web design, last year’s site are already looking a little “retro”. So you can imagine how far behind the times we are with our current Royal Design Studio site that is coming up on birthday number 6! Our product drop down lists don’t even function with IE7 (thanks Microsoft!) so the question now is not “if”, but “how soon?!” We are still working diligently on it, and hope to be re-launching in about a month, but thought I would share the initial page comps. We are working with a really good company based here in San Diego called Digaworks.


You can’t see the nice flash that will be going on, but can get the idea of the direction we are going in. Selling stencils has always been kind of an uphill battle for artistic legitimacy and you are constantly fighting the “ducks and geese” stereotypes that are tenaciously hanging on from the 80′s. My goal is to reintroduce stenciling in a way that is fresh and sexy (as in the marketing term), much like Amy Butler has done for sewing. Wish me luck!

6 Responses to “Royal Redesign”

  1. THAT Painter Lady Says:

    An Amazing Design is coming… I can see it!

    It’s such a pain to go through all the trauma of “keeping up” with good website design. All the decisions and content that has to be just right.

    From the mock ups it looks as if the site will be dramatic. And easier to navigate… :)

    Good Luck

  2. Melanie Says:

    That’s the plan-along with some basic SEO!

  3. Cat Says:

    Love it:
    Melanie: what paint product was used for the gold stencil on the blue pillow? The pillow looks like velvet. Thanks!

  4. Melanie Says:

    The pillows are velvet. It was just a craft acrylic metallic gold, swirled and stippled on quite heavily.

  5. Cat Says:

    Thank you for the info but that must be a stencil on the pillow, correct?

  6. Helen morris Says:

    The sample pages look great.