January 22nd, 2008
Seeing as how myself, Eric and Aaron are here in Las Vegas at the World of Concrete show I thought this would be an apropos time for this post. Aaron Knight is the go-to guy in the graphic department for our decorative concrete customers. With a fine art degree from Chico State he likes to utilize Adobe Illustrator vector art in many of his own studio projects. When it came time to contemplate what type of design to use on our concrete production room floor I gave Aaron the challenge of coming up with something that would be a little ”different”, reflect what happens in our company, and that would appeal more to men-our primary customers for decorative concrete.
Aaron was inspired by the work of Jean Tinguely and his scupltural machines and developed a working sketch for our floor after Tinguely’s work.
This became a series of vector art, gears, screws, belts and other assorted ”parts”, that we worked into a “machine” that travels across our production room floor, much as our jobs flow through.
After many hours spent applying the various parts of the Modellos in proper order (see Aaron left) we had Ernie Archuleta (right) come and and spray Concrete Solutions Spray Top in a matter of minutes. This sprayable overlay is ideal for large-scale production as it lays down an even layer of colored concrete very quickly and we almost immediately were able to begin removing the vinyl.
Some shots of various parts of the final machine. Aaron is a man who puts alot of thought into his life and work and these were his thoughts for this project:
Machines are a refined process. This machine has been abstracted to suggest an openness to new ideas or methods. This site specific design is representative of the way I seen the different people who make up the business of Modello Designs. The design department feeds the machine with ideas. The gears turn in production to realize the idea of the designer. The finished patterns are then sent to the decorative artists who then apply their own unique twist. This machine was not meant to have one refined process, not condemned to a life spent stamping out fenders. This machine is an “idea” machine, capable of bringing together and realizing the ideas of many people.