June 11th, 2007
In the ever changing world of web design, last year’s site are already looking a little “retro”. So you can imagine how far behind the times we are with our current Royal Design Studio site that is coming up on birthday number 6! Our product drop down lists don’t even function with IE7 (thanks Microsoft!) so the question now is not “if”, but “how soon?!” We are still working diligently on it, and hope to be re-launching in about a month, but thought I would share the initial page comps. We are working with a really good company based here in San Diego called Digaworks.
You can’t see the nice flash that will be going on, but can get the idea of the direction we are going in. Selling stencils has always been kind of an uphill battle for artistic legitimacy and you are constantly fighting the “ducks and geese” stereotypes that are tenaciously hanging on from the 80′s. My goal is to reintroduce stenciling in a way that is fresh and sexy (as in the marketing term), much like Amy Butler has done for sewing. Wish me luck!